Smart Financial Centre Seating Chart
Smart Financial Centre is a performing arts venue at 18111 Lexington Boulevard in Sugar Land, Texas, about 20 miles southwest of downtown Houston. It opened on January 14, 2017, with back-to-back Jerry Seinfeld shows. The City of Sugar Land owns it and ATG Entertainment manages it. Moving walls let the 200,000-square-foot venue scale its seating up to a maximum of 6,400.
Quick answer
Smart Financial Centre seats up to 6,400, and moving walls let it shrink for smaller shows, according to the venue. Sources differ on the smallest setup: the venue's current pages say 3,000, while the City of Sugar Land says 1,900.
- The venue is cashless.
- Parking is $20 in advance or $25 on the day.
- There is no re-entry.
- On the seat map, Club seats are in front of 205.
Planning a dinner in Sugar Land before a show? Seat 30 guests at 5 tables free, no signup.
Sections at Smart Financial Centre
Smart Financial Centre has an orchestra and two upper rings of seats, with sections numbered in the 100s, 200s and 300s. The section and row details below are read off the venue's official seat map data.
- Orchestra — sections 101 to 105, plus a front block of 102 to 104 near the stage
- Middle ring — sections 201 to 209, with a Club section in front of 205
- Upper ring — sections 301 to 309
- Grand Suites — 14 suites on an executive level
- Pit — on the venue's mixed-admission map, a general admission pit replaces the front orchestra block
Best seats at Smart Financial Centre
We found no official best-seat guide. The venue sells premium tables directly behind the sound mix in Orchestra 103 and says they give the best sight lines and sound. On the seat map, the Club section sits in front of section 205, with 109 seats in rows A to E. On the seat map data, the front orchestra block runs rows A to J, plus a back row coded J2. The main orchestra starts at row K (row L in 101 and 105) and runs back to rows such as JJ and NN, read off the map.
Tips before you go
Bags can be no larger than 12 by 6 by 12 inches. The venue says clear bags are preferred but not required, yet its banned-items list names non-clear bags, so a clear bag is safest. The venue is cashless, there is no re-entry, and for most events doors open about an hour before the start. On-site parking costs $20 in advance or $25 on the day, in surface lots with a short walk. Children 2 and older need a ticket unless the event says otherwise.
How to read the Smart Financial Centre seating chart
Orchestra sections run from 101 to 105. A separate front block of 102, 103 and 104 sits by the stage in rows A to J, and at some shows it becomes a general admission pit. Row letters skip I and O.
The venue names its 3rd floor the Loge and its 4th floor the Balcony, which we read as the 200s and 300s on the map. Sections 201 to 209 run to row P, and most of 301 to 309 run to row M (301 ends at row J), read off the map. Each section numbers its seats from 1.
Accessible seating is sold online and at the box office, and the map shows wheelchair rows in several 200-level sections. Elevators are on the north and south sides of the lobby, and the venue asks for 14 days' notice for ASL interpreting.
Building a seating chart for an event at Smart Financial Centre
The venue says it can house up to 14 trucks and buses and has 2,500 guest parking spaces. The Mercedes-Benz of Sugar Land Lounge on the 2nd floor costs $90 per person plus taxes and fees, on top of an event ticket. The City of Sugar Land puts the main building's cost at $91.45 million.
Hosting a private event at Smart Financial Centre?
Plan the room for your Smart Financial Centre event before anyone sets a table: dinner rounds, program rows, and head tables, arranged your way. Layouts run to 500 seats and export as a print-ready PDF for the Sugar Land event team.
Open the seating chart generatorFrequently asked questions
- How many seats are in Smart Financial Centre?
- Smart Financial Centre seats up to 6,400, and moving walls let it shrink for smaller shows, according to the venue. Sources differ on the smallest setup: the venue's current pages say 3,000, while the City of Sugar Land says 1,900.
- What are the best seats at Smart Financial Centre?
- We found no official best-seat guide. The venue sells premium tables directly behind the sound mix in Orchestra 103 and says they give the best sight lines and sound. On the seat map, the Club section sits in front of section 205, with 109 seats in rows A to E. On the seat map data, the front orchestra block runs rows A to J, plus a back row coded J2. The main orchestra starts at row K (row L in 101 and 105) and runs back to rows such as JJ and NN, read off the map.
- What sections does Smart Financial Centre have?
- Main sections include: Orchestra — sections 101 to 105, plus a front block of 102 to 104 near the stage; Middle ring — sections 201 to 209, with a Club section in front of 205; Upper ring — sections 301 to 309. Full breakdown in the sections list above.
- Where is Smart Financial Centre located?
- Smart Financial Centre is at 18111 Lexington Boulevard, Sugar Land, TX 77479. Accessible parking is east of the SFC Plaza, and the accessible drop-off is on the southwest side. The box office opens only on Fridays from 10 a.m. to 4 p.m.
- How do I plan a private event at Smart Financial Centre?
- Each of the 14 Grand Suites comes with 20 suite tickets and access by a private elevator. Plan your group's pre-show dinner tables in our free chart maker.